Tobacco Cessation Center

PUBLIC HEALTH & DE-ADDICTION INITIATIVE

Tobacco Cessation Centre (TCC)

Success Story at Subharti Dental College and Hospital

Location: Department of Oral Medicine and Radiology, Subharti Dental College & Hospital, Meerut

TCC came into being in December 2011 and was officially inaugurated on 31st May 2012 on the occasion of ‘World No Tobacco Day’ under the visionary leadership of Dr. Nikhil Srivastava, Principal & Dean, Subharti Dental College and Hospital.

18,200+ Counselled
7,400+ Enrolled in TCC
60.4% Successful Quit Rate

Timings of TCC

  • Monday to Friday: 9:00 am to 4:00 pm
  • Saturday: 9:00 am to 2:00 pm
  • Group Sessions Every Tuesday, Thursday and Saturday
  • Individual Sessions Everyday from 9:00 am to 4:00 pm

Aim & Objectives

  • To do exclusive tobacco cessation and de-addiction counseling for tobacco users.
  • Training patients in self-examination of oral cavity, and providing self-help material.
  • Provide support through social media and telephonic reminders.
  • To create awareness about the ill effects of tobacco amongst general public and students.
  • To train students in tobacco cessation services.

Faculty & Students Involved

Core operational team of Tobacco Cessation Centre
Leadership & Incharges

Coordinator: Dr. Nikhil Srivastava, Principal and Dean

Incharge: Dr. Swati Gupta, Professor, Department of Oral Medicine and Radiology

Co-Incharges:
  1. Dr. Nagaraju K, Professor and Head, Department of Oral Medicine and Radiology
  2. Dr. Sangeeta S. Malik, Professor, Department of Oral Medicine and Radiology
  3. Dr. Sumit Goel, Professor, Department of Oral Medicine and Radiology
  4. Dr. Abhinav Sharma, Associate Professor, Department of Oral Medicine and Radiology
  5. Dr. Khushboo Bhalla, Associate Professor, Department of Oral Medicine and Radiology
  6. Dr. Mohnish Muchhal, Assistant Professor, Department of Public Health Dentistry
Students & Interdisciplinary Support

Students Involved: 6 Postgraduates of Oral Medicine and Radiology, all Interns and Undergraduates posted in the Department of Oral Medicine and Radiology as per duty roster.

Psychiatric Consultation:

Psychiatric consultation in cases of tobacco addiction in conjunction with depression/severe psychological dependence is referred to the Psychiatry Department, Subharti Medical College and Hospital, SVSU, Meerut.

Activities Conducted by TCC

Continuous outreach, student training, and community campaigns
Nukkad Natak at prominent places in the city and in Dental college premises
Several camps planned by Public Health Department
Public Awareness Lecture Series on Ill Effects of Tobacco (minimum 4 every year) in schools and colleges for sensitization of students
Student Training in Tobacco cessation services to enhance follow up and foster this in dental practice
Celebrating WORLD NO TOBACCO DAY every 31st MAY conducting extensive activities involving public, students, schools and colleges nearby and in the hospital
Acknowledging those who quit and their student mentors every year on World No Tobacco Day
Training and capacity building programs organized for students and making it part of curriculum must know in Oral Medicine
Radio / newspaper interviews / talk show on radio / media coverage
Developing our own IEC and slogan
Use of social media

Outcomes & Impact Analysis

Documented clinical success metrics over 8+ years
60.4% Overall Quit Rate
Tobacco Cessation Centre Outcome Graph Annual Beneficiary Enrollment & Quit Success Chart
18,200 Counselled
7,400 Enrolled in TCC
4,470 Successfully Quit
60.4% Total Quit Rate

Quit rates increased every year from 32% in 2012-13 to the present 60.4% (complete responders: 45%, partial responders: 15.4%).

PubMed Indexed Research Publication:

Documentation of work done in TCC in a national Pubmed Indexed Cancer Journal (JCRT) on “Tobacco Cessation Center in a Dental College: An 8 year institution based study”.

View PubMed Article

Awards & Recognitions

State, National and International Honors Conferred
  • COMMUNITY SERVICE AWARD for its efforts by National IAOMR ACADEMY in 2019, 2021, and 2025.
  • Award for Best Dental College in Community Services in 2023 by Cynodent International.
  • Award of Special Recognition by MoHFW in World No Tobacco Day 2023 fortnight campaign.
  • Award of Appreciation for Community Service by World Dental Conference Pierre Fauchard Academy, ASIA Region 2025.
  • Dr. Arun Setia Appreciation Award for Excellent Contribution Towards Community Service by ICD in 2026.
  • Community Outreach Excellence Award in International Conference of Emerging Trends in Contemporary Dentistry in 2026.

Official TCC Documents & Reports

Click any document below to inspect reports, IEC posters, and award certificates inside the viewer.

WNTD 2025 Report

Activities on World No Tobacco Day 2025

Comprehensive report on extensive public awareness drives, school and college visits, and quitters felicitation organized on World No Tobacco Day 2025.

View PDF →
IEC Publications

IEC Material (Self-Help & Awareness Guides)

All self-designed self-help educational material, No Tobacco posters, anti-tobacco slogans, and the official institutional Guide to Tobacco Cessation.

View PDF →
Honors & Citations

Awards & Recognitions Portfolio

Official citation certificates and national/international recognitions conferred on TCC for outstanding community health service.

View PDF →
WNTD 2025 Report

Activities on World No Tobacco Day 2025

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TOLL-FREE NATIONAL QUIT LINE

Need Help Quitting Tobacco?

Get free expert telephonic de-addiction counseling, mobile support, and personalized assistance.

Toll-Free Number: 1800-11-2356
mCessation Missed Call Service: 011-22901701